Fueled with a passion to serve, educate and witness others grow and achieve their goals. Rickina Velte

launched and grew a successful lash and brow studio in Virginia Beach shortly after graduating from Chrysm Institute for Esthetics in 2013. It was then that she realized that she wanted to work for herself and give entrepreneurship a try...again. 

Fast forward 7 years and her lash and brow studio is the highest rated on Google in Hampton Roads with clients traveling sometimes 4+ hours to trust her with their lashes and eyebrows. 

Ms. Velte was one of the very first artists to offer Microblading here in Hampton Roads back in 2015 and has hundreds and hundreds of enhanced eyebrows under her belt.


She is fiercely dedicated to continuing her education and is now trained with 9 different brow artistry brands.


In addition to holding her VA Permanent Makeup license, VA Permanent Makeup Instructor License, and VA Esthetics License, Ms. Velte continues to push the standards of professionalism, and upscale client and student experience in her studio. 

Whether you choose The Lash CEO for your Lash and Brow beauty or decide to invest in your education through the Lash & Brow Academy. You'll be welcomed and treated with professional courtesy, amazing service and leave feeling confident and beautiful. 

Can't wait to meet you!

Rickina Velte & 

The Lash CEO™ Team

rickina velte the lash ceo
microblading class va beach